The attractions industry is waking up to the opportunities offered by Vietnam’s buoyant economy and its rising middle class. Vietnam is increasingly being viewed as ripe for leisure development, with more avenues opening to foreign investment and a young population with money to spend.
Major players in the industry’s evolution include N Kid Group, which operates nearly 30 Family Entertainment Centres across Vietnam under the tiNiWorld and T-Clb brands. Founded in 2009, the company’s goal is to provide high quality and safe edutainment options for all children. tiNi- World is the leading FEC outlet in Vietnam with locations across all major shopping mall chains. These include the Aeon, Vincom, and Lotte networks.
Vinpearl Land, is the entertainment division of Vietnamese conglomerate VinGroup. It operates across numerous attraction categories including theme parks, water parks, a safari park, an aquarium, multiple FECs and ice rinks.
Another key player is Sun Group, which partners with leading international brands to develop real estate, resorts, and attractions. It currently operates a number of entertainment destinations including Bana Hills Resort, Asia Park, Fantasy Park, and the soon to open Ha Long Ocean Park. The company also operates several Guinness World Record cable ropeways including the longest non-stop system at their Fanispan Resort.
Other players in the market include independent Vietnamese operators such as Vietopia and Kizziti, as well as Singapore’s Dream Games arcade chain, Japan’s Molly Fantasy FEC chain, and Korea’s Playtime FEC chain. Last year, US-based Six Flags Entertainment formed a licensing partnership with local private company, NaVi Entertainment. The plan is to create a series of branded theme and water parks across the country.
"The past few years have seen the demand for attractions grow right throughout the country. And, with the growth, there has been a realisation that it’s not just the two big cities of Ha Noi and Ho Chi Minh that should have the monopoly on entertainment offerings for kids, teenagers, young adults and families. The growth of attractions in the smaller provinces and cities has sparked a huge hunger for more. With the increasing capacity of the population to value spending a few extra dollars each month on entertainment, the time is just right."
Shaun McKeogh, Vice President with Management Resources and ProFun and a consultant in Vietnam
Fireworks Trade Media Co., Ltd. is part of the Fireworks Trade Media Group, one of South East Asia’s largest independently owned trade media company. Established in 2008, it is currently made up of 4 different business divisions:
Since 2008, we have grown leaps and bounds with our own international offices spanning in 13 countries namely: Indonesia, Malaysia, Thailand, Singapore, China, Taiwan, Vietnam, Myanmar, Australia, Philippines, Bangladesh, Nigeria and India. Bold expansion moves one may say, but we have since silenced the critics with excellent response from our media and our commitment to give our customers the relationships and big ideas to do different and better business remains unchanged.
Visit our corporate website at: www.asiafireworks.com to find out more.